Reply To: Hello everyone what Ppc strategy would you suggest as a beginner

    Satoru
    Beginner
    JP
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    PPC is important for sure and going with aggressive bidding at the start will provide you with more data, however, starting with a lower price for your product or applying some sort of discount will give you better results in the beginning, as having more spend and fewer sales can become a bit overwhelming for some sellers, with this you can strike a balance between the two, also try to find out the best time for sales with this aggressive bidding and let it run for 5-10 days, after that filter the best keywords, ASIN (from the Auto campaign), and create new campaigns with those keyword/ASIN, and have the bids adjusted to the sweet spot (you can find this by looking at ACOS if it is higher go with bit lower bid if it is really low then adjust it to have more clicks and impressions).