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Customers may be more likely to purchase a product that is designated as an “Amazon’s Best Seller” or “Amazon’s Choice” because they perceive these products as being of high quality and having been vetted by Amazon. However, it is important to note that simply being designated as an “Amazon’s Best Seller” or “Amazon’s Choice” does not guarantee increased sales. It is still important for a product to be competitively priced and well-marketed in order to sell well on Amazon.
