Reply To: What is the difference between FBA and MCF?

    Anna Norah
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    AU
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    FBA is an abbreviation for “Fulfillment by Amazon.” In FBA, we send our stock to the Amazon warehouse, and Amazon will fulfill our orders if we get any on Amazon. In MCF (Multi-channel Fulfillment), when we sell a product on another platform, such as our own website or Shopify, and the same product is sold on Amazon as FBA, it means that this product has stock in the Amazon warehouse. So when you get an order on your personal website, you can fulfill this order through the FBA inventory using the MCF feature.