Reply To: What happens If I target the zero search volume keywords in the PPC campaign?

    Satoru
    Beginner
    JP
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    If you have targeted such keywords, there is a chance that you can receive orders from those, while having really low spend, or you may not receive a single impression, such keywords are uncertain so you can keep on testing, if the results are bad you can pause those or target them in broad as mentioned by Stephen.