Reply To: Does PPC account daily budget work on the sponsored brand campaign?

    Linda
    Beginner
    US
    Helpful
    Up
    0
    ::

    It depends on your advertising goals and the performance of the keyword in question
    In general, it can be worthwhile to keep a keyword that is delivering impressions because impressions can help increase brand awareness and visibility, even if the keyword is not generating clicks or conversions. However, if the keyword is not performing well in terms of clicks or conversions and is not contributing to your overall advertising objectives, it may not be worth the investment to continue targeting it.