Reply To: How I can do negative targeting in Broad match campaign in Advance?

    Stephen
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    If you want to do negative targeting in advance for broad match campaign then first do analysis of your product and keywords and try to guess which things people can search with this keyword for example if you are selling men’s belt and want to use keyword belt as broad match then a customer can look for weight loss belt and you add can be shown so first thing is that you do negative targeting on possible search terms customer can use, 2ndly you can do negative targeting of all the big brands.