Reply To: What are the 3 keyword match types use in Amazon PPC?

    Satoru
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    The three types would be the “EXACT, BROAD, & PHRASE” match types, exact is what it says exactly target your keywords, while broad will add in few words in front or start of the keywords, or even pick a single word from your keyword to show results, while phrase only either place a word in front or the start of your keywords.