Reply To: What are the 3 keyword match types use in Amazon PPC?


    They are Broad, Phrase and Exact match that used in keyword Match type.
    Exact Match type
    By using an exact keyword match, you may focus on buyers who are specifically looking for your product.
    Phrase Match type
    In a phrase match, keywords are matched with phrases before or after a phrase that you provide. You can choose the word order, which is phrase match’s primary feature.
    Broad Match Type
    Your ad may show regardless of the order in which your keywords occur or any other words that are added since your keyword(s) will be matched to search phrases that not only match but are also linked to your keyword. This could include several spellings, synonyms, and alterations of your keyword.