Reply To: What to do with keywords which has high conversions and high ACOS?


    If your keyword has high conversion but High ACOS, then there are several options you can do, if your keyword is added as exact match then try to find the position at which it gets order, for example if it gets the order at product pages then only apply placement for product pages, if your keyword is added as broad match then check search term and do as much negative targeting as possible to avoid irrelevant spend.