Amazon account health is important because it affects a seller’s ability to sell on the platform. A seller with a healthy account is more likely to have their listings appear in search results and be eligible for promotions, while a seller with a poor account health may have their listings removed or be suspended from the platform. Additionally, a healthy account is less likely to receive negative customer feedback or receive account-level warnings from Amazon. Overall, maintaining a healthy account can help a seller increase sales and maintain a positive reputation on the platform.
