Reply To: What are the pros & Cons of running sponsored display Campaigns?

    William
    Beginner
    US
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    Sponsored Display Campaigns are allowed only to the brand-registered sellers and here are some of the pros & Cons of running sponsored Display Campaigns.

    Pros:
    1- Display Campaigns have much more visibility than other campaigns.
    2- We can target categories in the Display Campaigns.

    Cons:
    1- Display Campaigns always end up with higher ACOS than other campaigns.
    2- Display Campaigns maybe show your products to some less relevant spots on Amazon.