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Sponsored Display Campaigns are allowed only to the brand-registered sellers and here are some of the pros & Cons of running sponsored Display Campaigns.
Pros:
1- Display Campaigns have much more visibility than other campaigns.
2- We can target categories in the Display Campaigns.
Cons:
1- Display Campaigns always end up with higher ACOS than other campaigns.
2- Display Campaigns maybe show your products to some less relevant spots on Amazon.
