Reply To: What are the pros & Cons of running sponsored display Campaigns?

    Robert John
    Beginner
    US
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    Some Advantages and Disadvantages of sponsored display are following:

    Advantages :
    1. Compared to other efforts, display campaigns are substantially more visible.
    2. In the Display Campaigns, we can target specific categories.

    Disadvantages:
    1. Display campaigns consistently have greater ACOS than other types of marketing.
    2. Display campaigns may place advertisements for your products in less pertinent Amazon locations.