My suggestion is that go with all type of sponsored ads including sponsored products, sponsored brands and sponsored display as well.
First of all do complete competitor analysis and find most relevant keywords of your product. Then run manual campaign in sponsored products and also run auto campaign as well and done negative targeting of those keywords in auto campaign that you have targeted in manual as you can find new keywords related to your product.
Run a brand campaign with these relevant keywords that you have targeted in manual campaign with your product video.
