Amazon PPC (Pay-Per-Click) is a type of advertising campaign that allows Amazon sellers to promote their products on Amazon’s marketplace by bidding on specific keywords or search terms. When a shopper searches for a product on Amazon, the ads appear at the top or bottom of the search results, marked as “Sponsored Products” or “Sponsored Brands.”
As the name suggests, Amazon PPC is a pay-per-click advertising model, which means sellers only pay when a shopper clicks on their ad. The cost-per-click (CPC) varies depending on the competition for the chosen keywords, and the seller’s bid.
