Universal Product Code (UPC) is a type of Global Trade Item Number (GTIN) that is widely used as a product identifier in North America. WHEREAS a GTIN exemption is a way for sellers on Amazon to list products without a UPC or other GTIN. Amazon allows sellers with a registered brand to apply for a GTIN exemption for their products if they can demonstrate ownership of the brand through a trademark, design patent, or other legally recognized form of intellectual property.
