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John Wiz.
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Yes, you can run the PPC campaign, but you will not get any impressions or clicks until your product is live and has a buy box.
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PPC campaign can be run on the listing even if you don’t have the buybox, but there is no benefit for this as the main purpose is to get sales and get rank through PPC, so its good to run PPC campaign when you got the Buybox on the listing.
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