Cost on Amazon PPC is getting higher and don’t know how to control it? 

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    Sylvester
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    Cost on Amazon PPC is getting higher and don’t know how to control it so can anyone guide me how can i do this?

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      John David
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      No doubt, if you are doing private label you have to spend alot of amount on advertising, and cost of advertising increases day by day on amazon the cost increase due to increase in the competition of your product, also sometime you go with high bidding and its results in high cost of advertisement.

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      Riz
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      Control your spending by just spending on those keywords that are giving you sales.

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      Anna Norah
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      You should properly analyse your campaigns to determine the reasons for the high spending, such as if some keywords are bleeding, in which case you should lower their bids and try to find keywords with low bids that you can sell on. You should try different bidding strategies, like down only, fixed bids, up and down only, etc., to see results on them.

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      William
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      This is because more sellers are coming into the market and competition is increasing daily. The best solution is to go for long tail keywords and find those keywords on which there is less number of sponsored products so your product can get more visibility with low-cost biddings.

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      Stephen
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      You can take many steps like changing the bidding strategy of your campaign, pausing the keywords with high ACOS, lowering the bids of the keywords, pausing the campaigns with high ACOS, using low search volume keywords with low bids

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      Jason
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      The first step to reduce PPC cost is to change bidding strategy, reduce campaign daily budget, use some budget cap, and after these optimize PPC campaign, pause the keywords with high ACOS, use lower number of keywords, reduce keyword bids and similar steps like this will help you to decrease your PPC cost

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      Linda
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      Try to target those keywords which give more visibility and less spend, e.g. long tail keywords. These keywords give good impressions and conversions. Also these keywords cause less spend and hence the cost for the PPC reduces which is good.

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