If you want to optimise your storefront performance, you can create Amazon posts for your products. In this way, when customers click on your posts, they will be directed to your storefront. You can also try the product’s “Brand Story” in one of the modules, where you can add your storefront link, which will be displayed on Amazon as “Visit the Store,” so customers will visit your store. You can also use brand campaigns to divert your customers to your storefront. In this way, you can increase performance, views, sales, and brand awareness.