How can I track and analyze traffic and sales data for my Amazon Storefront?

you can access Amazon Sales and Traffic “Business Reports.”
1:Log into your Seller Central account.
2:Click the Reports menu, then click Business. The Sales and Traffic tab on the Detail Page shows your sales.
3:To download the CSV file for the selected period, click Download CSV.
4:On your hard drive, save the file.

You may monitor and assess your brand’s performance on Amazon with Amazon Brand Analytics.

Stella, when you open your storefront, here you will see the “Store Insights” tab. When you click on it, on this page you will see the performance of your storefront, like how many customers see your store and then how many visit your storefront. You can also see how many orders you have received from the storefront and which page is performing well in the storefront.