How do I optimize my product title, bullet points, and description for search?

Inser the high, medium and low search volume keywords into your title, key features and description. Try to hit multiple keywords into a single phrase while writing title and enter the keywords into first 250 characters of the key features. Also, you should optimize the content with long and short tail keywords.

First thing is to get all the relevant keywords, then you have to put the keywords with the most volume in the title and you should not repeat the keywords, also make sure that you can use such keywords that can cover more than one keyword, then eventually bullet points will have lower search volume keywords after the title and then the description will probably have the lowest volume keywords.

You will have to analyze all the keywords related to your product. Use most relevant keywords in your title along with product specific feature, color and type. Then use other keywords in your bullet points and such terms that describe your product and will be synchronized with backend search terms.

The first step is to gather all the relevant keywords. Next, you must place the most popular keywords in the title while avoiding keyword repetition and making sure that the keywords can be used to cover multiple keywords. Eventually, after the title, bullet points will contain lower search volume keywords, and finally, the description will likely contain the lowest volume keywords.

Give each product up to five bullet points. Limit the total number of characters in your bullet points to 1,000. (for all five bullets, not per bullet). This rule enhances readability. Although they seldom display in full on product description pages, Amazon Search does not always index bullet points.