How do you measure Amazon PPC campaign performance?

Amazon PPC campaign has different matrics like CTR, Impressions, ACOS and ROI to measure its performance, but the most important factor is ACOS, if your ACOS is within acceptable limits then your campaign performance is good.

Well!! There’s a lot of matrices like CTR, ROAS, ACOS, IMPRESSIONS, CLICKS but if your PPC getting good orders then definitely your ACOS under control and this one the important factor for checking performance.

The campaign’s performance mainly depends upon the ACOS and ROAS of your campaigns. If you have a good conversion with less spending. You will have low ACOS and high ROAS that is the criteria for a well performing campaign.

According to my point of view the campaign performance depends on different matrix, I use to analyze CTR, ACOS and the search terms you are getting.

Our maim focus on is the ACOS, does not matter how much order we generate but Acos should be less then 30%.

To measure Amazon PPC campaign performance, you can track Impressions, Click-Through Rate (CTR), Conversion Rate (CVR), Return on Ad Spend (ROAS), Average Order Value (AOV), Sales and revenue and with the Keyword ranking. These metrics will give you a good understanding of how well your campaigns are performing.

There are many Metrix to measure PPC campaign, but in my point of view there are most important factors CTR, ACOS and ROAS. When your CTR is good on those keywords that are super relevant to your product then your ACOS will be good. Your ACOS should be lower than your profit margin. When your will be lower than your profit automatically your ROAS will be good.

We measure Amazon’s PPC campaign performance with the following matrix:
Orders.
Spending.
ACOS (Advertising Cost of Spend).
CTR (Click Through Rate).
CPC (Cost per click).
Impressions.