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1. To find the Prime Exclusive Discount page, first navigate to the Seller Central store for which you want to establish the Prime Exclusive Discount. Click on the “Advertising” option, then “Prime Exclusive Discount” from the Seller Central home page.
2. The Prime Exclusive Discounts home page should display once you click on the Prime Exclusive Discounts tab. It should resemble the following:
3. Click the “Create Discount” button.
4. Enter the discount details: name the discount
5. Enter the Discount start date and end date also.
6. Click “Save and Add Products”
7. Add the SKUs that you want to include in the discount
8. Click “Validate Products”
9. Review your discount
10. Submit your discounts.
What is reference price?
Was Price or reference price is calculated automatically and fluctuates over time. The Was Price is calculated using the 90-day median price paid by Amazon buyers for the product. We do not include prices paid by buyers for the goods during a limited-time promotion.
What is List price?
A List Pricing is one form of strikethrough price that Amazon may utilize to highlight consumers savings. The List Price is a product’s suggested retail price as published by the manufacturer, supplier, or seller. A List Price is also known as the Manufacturer’s Suggested Retail Price in the United States (MSRP).
Requirements for Prime-exclusive discounts:
To participate in Prime Exclusive Discounts, your product must display a reference price that indicates to customers the value of your offer. And these both prices must be same, your reference price and list price. Otherwise you won’t be able for Prime discounts deals discounts.
As you can see in above screenshot the current discount price is suppressed because the reference price is not available and not be same. That’s why it showing suppressed.
Summary:
Was Price or reference price is calculated automatically and fluctuates over time. The Was Price is calculated using the 90-day median price paid by Amazon buyers for the product. And List Pricing is one form of strikethrough price that Amazon may utilize to highlight consumers savings. By following the steps, you can be including in prime exclusive discounts, amazon have certain policies for this event. You may need to be follow these instructions carefully and you will be entering in prime exclusive discounts. the most important thing you need to know that you list price and reference price must be the same.
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