How to structure campaign when you have product with variation ?

If you want to add all products to the campaign simply add the ASINs list while creating a campaign but if you just want to run an ad on the parent listing then add Parent ASIN and run add.

You can add all products to a campaign by including the ASINs list while creating a campaign, or you can run an ad on the parent listing by including the Parent ASIN and running an ad.

you can run one campaign by targeting all the Asins for every variation this will helpful in start and will give good results.

By including the ASINs list when creating a campaign, all products can be added, or you can run an ad on the parent listing by including the Parent ASIN.

You can add all the ASINs while creating a campaign or you can just simply add the parent ASIN and run the PPC on the parent ASIN.

you can run campaigns by targeting all the Asins for every variation individually or you can just simply add the parent ASIN and run the PPC on the parent ASIN.

To run campaign for the product that have multiple variations, you can run a campaign for a product and add all the variations in one ad group or you can create different ad groups for all the variations.

Hi Stella, You can run a single campaign and target all the Asins for each variation in this campaign; this will be beneficial at first and produce positive results. To target all the variations in one campaign, when you are setting the campaign and adding the product then add all the variant products in that campaign.