How we can improve CTR on amazon ?

There can be a lot of factors that can help with improving the CTR, i.e. images, pricing, reviews/rating, and value for money, you need to figure out what is that’s holding you back, and you need to improve on that thing, which will ultimately improve your CTR, so let’s suppose, your images are great, but your pricing isn’t just cutting it, you need to either bring it down to provide more value for money or be more competitive with it.

To improve your click through rate you need to consider some things like the price as compared to other sellers, your main image, the promotion or coupon you are running and the position you are getting through PPC, for example click through rate will be better when you receive top of search impressions.