How we should plan PPC for a product that is newly launched?

if you have good keywords with a good search volume then in start you should with exact manual campaign and the other you can create an auto campaign along with it so you will be having idea about the search terms.

It varies from product to product and category to category. Make a plan on the basis of competition in your product category and go according to that plan.

PPC is the key point to launch any product on amazon, you must have your PPC strategy to launch the product, you must show case the product in a market in such a way that it can get the customer attraction.

The price varies from product to product and category to category. You should make a plan based on the competition in your product category and follow it accordingly.

It differs from one product to another and from one category to another. Create a strategy based on the competitors in your product area, then follow it. I recommend you run an Auto campaign and also 1 manual on your keyword research-based.

It totally depends on the market that you can plan according to the market situation and also it varies from product to product. At the start of the product you can create a precise campaign with a few keywords and an auto close campaign.

First, run an auto campaign then go for manual campaigns with long-tail keywords and target phrases and exact matches.