If I have no PPC orders but good organic orders, should I turn off PPC?

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- May 23, 2023 at 2:17 pm
Jacob Craig
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If I have no PPC orders but good organic orders, should I consider turning off my PPC campaigns on Amazon to optimize my advertising strategy?

As an Amazon seller, I am receiving a significant number of organic orders, but my pay-per-click (PPC) campaigns are not generating many sales. I’m unsure if I should continue running PPC ads.

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- - May 23, 2023 at 8:28 am
  Emma
  Beginner
  
  No, it would be best to run PPC on a low budget to make more visibility on Amazon.
- - May 24, 2023 at 1:52 pm
  Adam
  Beginner
  
  No, as per my suggestion if you are not getting any orders from PPC then you can continue running PPC as it can help in product exposure.
- - May 24, 2023 at 3:30 pm
  Andy Smith
  Beginner
  
  No, you shouldn’t turn off the PPC campaigns even if you are not getting sales from PPC because running PPC campaigns can have a positive impact on your organic visibility. PPC ads can increase exposure and drive traffic to your product listings, potentially leading to more organic sales.
- - May 26, 2023 at 12:45 pm
  john wick
  Beginner
  
  To gain more awareness on Amazon, it would be ideal to run PPC on a tight budget.
- - May 26, 2023 at 12:45 pm
  Linda
  Beginner
  
  You don’t need to turn PPC off instead you can low the bids and run PPC on low spend just to keep your product visible in market, so then you probably get orders through PPC.

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