You can go with lower prices though if you see a lot of sales then increasing the price later in the future may lower your sales and eventually ranking, so for that make a plan to gradually increase the pricing, though if you pricing is good enough then spending in ad would be a good idea.
That totally depends on your product breakeven and also your strategy for sales because if your competitors are selling at low prices then it’s hard to get sales through PPC so you can low price for sales and use PPC for visibility.
This may vary depending on your specific product and product market, but if you want your product’s low price to attract customers and increase sales volume make sure that lowering the price of your product Profits are not affected.
you can do the competitor analysis, analyze the sales and price of your competitors if they are selling at a good price and still getting sales then lowering your price will give you benefit, if the price of competitors is low then you will not get any benefit by spending more on PPC, so either way you will have to devise a strategy depending on many factors.
It all depends on the market price. if your competitors sell products at high prices then you can lower your price but the profit margin must be a minimum of 30%. But if the situation is reversed in the market, then you didn’t get the benefit from lowering your price.
well, my advice is you should decrease the price first, and can run coupons on your listing too, monitor the coupon performance if your sales increase then you can go this way, if not you can go with PPC bids, but remember, monitor everything if you don’t do this you’ll get nothing.