Valid Tracking Rate (VTR) is a critical metric for Amazon sellers. It measures the percentage of packages that have been scanned by the carrier and can be tracked by Amazon. Maintaining a high VTR is essential for ensuring the timely delivery of packages, which leads to positive customer reviews and better account health.
Why Is VTR Important?
Amazon’s VTR requirement is 95%, which means that sellers must provide tracking information for 95% of the packages they ship. Failure to meet this requirement can result in suspension of the seller’s account or removal of their selling privileges. Therefore, it is essential to maintain a high VTR to avoid account health issues and to improve the overall customer experience.
How To Improve VTR?
There are several ways to improve VTR, including:
Choosing a reliable carrier is the first step in maintaining a high VTR. It is essential to work with a carrier that provides accurate tracking information and delivers packages on time. By partnering with reliable carriers, sellers can ensure that their packages are scanned and tracked properly, leading to a higher VTR.
- Use Amazon’s Buy Shipping
Amazon’s Buy Shipping service provides access to discounted shipping rates and can help improve VTR. When sellers use Buy Shipping, the carrier scans the package at the time of pickup and provides tracking information to Amazon. This helps ensure that the package is tracked properly, leading to a higher VTR.
- Provide accurate tracking information
Providing accurate tracking information is crucial for maintaining a high VTR. It is essential to enter the tracking number correctly and provide the carrier’s name and tracking website. Inaccurate tracking information can lead to packages not being scanned properly, resulting in a lower VTR.
Shipping packages on time is critical for maintaining a high VTR. Late shipments can result in packages not being scanned in a timely manner, leading to a lower VTR. Therefore, it is essential to ship packages on time to ensure that they are delivered on time and scanned properly.
- Use FBA (Fulfillment by Amazon)
FBA (Fulfillment by Amazon) is a service offered by Amazon that handles the storage, packing, and shipping of products. Using FBA can help improve VTR as Amazon scans and tracks packages automatically. This ensures that packages are scanned and tracked properly, leading to a higher VTR.
Monitoring VTR regularly is crucial for identifying issues and making improvements. Sellers should check their VTR regularly and take action if it falls below 95%. They should also analyze their shipping practices and carrier performance to identify areas for improvement.
In conclusion, maintaining a high Valid Tracking Rate is crucial for Amazon sellers to ensure timely delivery of packages, positive customer reviews, and good account health. By following best practices and implementing the strategies mentioned above, sellers can improve their VTR and achieve success on Amazon.
Note: In case if you have any queries regarding Amazon selling, fulfillment process, business strategy, choosing the best management and analytics application for your E-Commerce business, FBA vs FBM, or really anything related to the world of Amazon, feel free to post your queries on Amazon Seller Forum, and let our community of E-Commerce experts help you out.
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