What factors would you look to analyze keywords for PPC?

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    • May 19, 2023 at 2:31 pm
    Daisy Emma
    Enhanced
    none

    How to Analyze the keyword performance that we have used in the ppc and which factors are more important

    I have added some keywords to a manual PPC campaign a week ago, but I am unsure which ones are performing well and which ones should be removed. I would like to know what factors are important to determine whether a keyword is performing well or needs to be removed.

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      • May 22, 2023 at 8:56 am
      Emma
      Beginner
      none

      While adding new keywords in PPC campaigns, we look into the keyword’s search volume, relevancy, and competition on that keyword.

      • May 22, 2023 at 12:06 pm
      Adam
      Beginner
      US

      Here’s is some below factors that would analyze keyword such as:
      1. Keywords Relevancy
      2. Search Volume
      3. Keyword Trends
      4. Target Audience

      • May 22, 2023 at 3:31 pm
      John Aly
      Beginner
      none

      Before targeting the keywords in the PPC campaign check the search volume of the keywords and its relevancy with your product. And after targeting the keywords analyze the keywords on the basis of the impressions they are getting, Click, CPC, spend and on ACOS of the Keywords.

      • May 23, 2023 at 8:23 am
      Milly
      Beginner
      none

      while adding keywords in campaigns we have to check the competition on that keyword, relevancy, and search volume. then after targeting analyze your keyword performance on a daily basis and optimize according to it.

      • May 26, 2023 at 12:45 pm
      Linda
      Beginner
      US

      Here’s is some below factors that would analyze keyword such as, keywords Relevancy, Search Volume, Keyword Trends, Target Audience

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