What Is Amazon AMS?

Amazon Marketing Services (AMS) provides vendors with powerful tools to help them stand out from the crowd and drive traffic to product detail pages and branded pages.

AMS is Amazon Marketing Service or most commonly known as PPC( pay per click). Using this AMS platform sellers can advertise their product in front of relevant visitors based on keywords, products and shoppers interest. This include
1.Sponsored Products
2.Sponsored Brands
3.Sponsored Display

Amazon Marketing Services gives you complete control over how much you spend on your ads, as well as who’s most likely to see them. It is a pay-per-click (PPC) advertising platform, offering you three types of ads Product Display ads, Sponsored Brands, and Sponsored Products. These ads can send customers to a custom landing page or product detail page within Amazon.

Launched in 2012, Amazon Marketing Services is a self-service advertising solution for keyword-targeted ad campaigns. Available to nearly all vendor brands, Amazon Marketing Services offers brands the ability to tailor their Amazon ad spends with targeted ads that will appear where potential customers are most likely to see them.

AMS stands for amazon marketing services and is commonly called PPC which allows you to advertise your product ads to places where customers can see and buy your product. This includes Sponsored Products, Sponsored brands, and Sponsored displays.

it is a set of advertising tools designed to help sellers run and manage their ads on the Amazon platform. basically known as an advertising console.

Amazon Marketing Services (AMS) is now called ‘Advertising Console‘*
Headline Search Ads (HSA) are now ‘Sponsored Brands‘
Product Display Ads (PDA) are now part of ‘Sponsored Display‘
Amazon Advertising Platform (AAP) is now ‘Amazon DSP‘

Amazon Marketing Services, or AMS for short, is a product of Amazon that enables sellers to boost the visibility of their products on the Amazon platform.

Amazon usually gives better rankings in the search results to brands or products that get more clicks and sales. As a result, brand-new, unfamiliar products occasionally experience rough start-ups.