What is matrix NTB in my ppc campaigns?

It informs you if your advertising sales came from existing customers or those who are “new to your brand.”

New-to-Brand (NTB) Metrics in PPC campaigns on Amazon refer to the measurement of customers who are new to a brand and are making their first purchase. This metric is used to track the results of PPC campaigns that aim to attract new customers and assess how well those campaigns work in terms of bringing in new customers.

A metric that determines if an ad-driven purchase was made by an existing customer or a first-time buyer of a brand.

In my opinion, It informs about sales if your advertising sales came from existing customers or those who are “new to your brand.” from this you can easily examine your new and old customer.

This is the new matrix added to PPC Campaigns, It is just the indicator or will tell you that the orders you have received are from your existing customers or the customers who are new to your brand.

The Metrix NTB is stand for new to brand, in PPC it means unique customer who ordered first time.

this matrix tells you how many new customers have come to your brand…its a great matrix help us to identify how our brand is going and where we are having our position in the growing market,

The abbreviation for NTB is new to brand and that means unique customers who ordered first time to your brand or listing.

NTB means to the brand, the conversion come from advertising campaign this matrix tell us how many purchases are made from the customer which are new to the brand.

Metric that shows whether a purchase prompted by an advertisement was made by a brands repeat customer or a new customer.

NTB stands for new to brand, which refers to distinct clients that made their first order from your brand or listing.