- This topic has 2 replies, 6 voices, and was last updated 2 months, 2 weeks ago by
Sylvester.
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What is the best click through rate on Amazon?
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I think the best CTR on amazon is 0.60%, the higher CTR rate will be the good CTR rate and the Lower one considered as bad.
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A decent or best CTR rate is anything that is between 0.5% and higher.
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CTR of more than 4% consider a good click-through rate but it is hard to achieve. In common your top-performing campaigns will have a CTR of less than 2%.
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A CTR of around 1.00% or higher is good, that means 1 out of 100 people are clicking on your product, the higher the CTR meaning higher chances of getting sales, so you cannot generally expect to have a higher CTR unless your images, pricing, and reviews are extremely good, average CTR on Amazon is around 0.60%, so, initially, even if you have about 0.30%-0.8%+ you’re still good to go.
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The higher it is the better it is, anything above 0.40%, is good but this also depends on clicks so suppose you’ve had 200 impressions & 2 clicks, you’re CTR is 1.00%, while in another scenario you have gotten 2000 impressions & 10 clicks, while your CTR here is 0.50% you had higher chances of getting sales.
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best ctr should be 1%, sometimes 0.5-8 is considered as good ctr, but the ideal one is 1%.
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Anything above 0.5% can be considered a good CTR rate.
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A good ctr rate is consider good if it 0.5% or more then that and on the other hand if its lower than 0.3% then it will consider a bad ctr.
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CTR rates below 0.3% are good and require a lot of attention. However, a well-defined and targeted campaign on Amazon can achieve 2-3% CTR or above.
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CTR more then 3% is considered as a good click through rate, if you’re getting good sales as compared to the clicks and your CTR is 1% then it will be considered as good.
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In my point of view if the click-through rate of your campaigns in the PPC advertisement is greater than 1% then it is considered as a good one.
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The CTR depends on many factors, it can vary category to category and campaign to campaign but on average a CTR more than 1% is considered good
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Hi, David! A CTR of up to 1% is good, and since you’re paying for every click, it’s possible to have a high CTR for bad or irrelevant keywords
It could be a total waste of money. -
There is no specific “best” click-through rate (CTR) on Amazon, as the ideal CTR will depend on the specific product and category you are selling in, as well as the competitiveness of your product listings.
Generally, a high CTR is considered to be a good thing, as it indicates that your product listings are attractive and compelling to potential customers. However, it is important to keep in mind that a high CTR does not necessarily guarantee sales or success on Amazon. Other factors, such as the quality and price of your products, can also play a role in your overall performance on the platform. -
If you are receiving good sales in comparison to clicks and your CTR is 1%, it will be regarded as good. A CTR of more than 3% is considered to be good.
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Generally, a CTR greater than 1% is considered good, but it can vary depending on the category and campaign.
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A good CTR rate is one that is more than 0.5%.
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