There are several marketing tools available on Amazon that can be used to promote products on Amazon Private Label. Some of the most popular marketing tools include:
1) Sponsored Products: This is a pay-per-click advertising program that allows sellers to promote their products on Amazon’s search result pages and product detail pages.
2) Sponsored Brands: This is another pay-per-click advertising program that allows sellers to promote their brand and products on Amazon’s search result pages.
3) Amazon Coupons: This tool allows sellers to offer discounts to customers and promote their products through various channels such as email, social media, and on-site promotions.
4) Lightning Deals: This tool allows sellers to offer a limited-time discount on their products to boost sales and increase visibility.
5)Amazon Vine: This is a review program that allows sellers to offer their products to a select group of Amazon reviewers in exchange for honest and unbiased reviews.
6)A+ Content: This tool allows sellers to enhance their product detail pages with additional multimedia content, including images, videos, and product comparisons.
7)Amazon Influencer Program: This program allows sellers to partner with social media influencers who can promote their products to their followers on social media platforms.
Overall, these tools can help sellers promote their products on Amazon and increase their sales and visibility.