What targeting options are available in a manual campaign on Amazon?

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    • May 23, 2023 at 11:06 am
    Daisy Emma
    Enhanced
    none

    I am new seller and there are two option in sponsored ad, what targeting options are available and which one is the best to target in manual campaign.

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      • May 23, 2023 at 8:28 am
      Emma
      Beginner
      none

      There are 2 options in targeting 1 keyword targeting 2nd ASIN targeting both have their own value and results you can use keyword targeting to start and also can run ASIN targeting if you have your competitor’s ASINs.

      • May 24, 2023 at 1:52 pm
      Adam
      Beginner
      US

      As a new seller keyword targeting is recommended after some time you can go with product targeting.

      • May 24, 2023 at 3:30 pm
      Andy Smith
      Beginner
      none

      You have two main targeting options available for manual campaigns in Sponsored Ads: Keyword targeting and ASIN targeting. Both keyword targeting and product targeting have their advantages and can be effective in different scenarios. Starting with keyword targeting and expanding into product targeting as you gain more experience and data can be a practical approach.

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