What type of targeting can be used in Amazon PPC campaigns?

In Amazon PPC campaigns we can use 2 types of targeting:
Automatic targetting.
Manual targeting.
we can run it on keywords and ASINs.

you have option of auto targeting and manual targeting, you can target the keywords and ASIN in manual targeting campaign.

The internal advertising system of Amazon includes pay-per-click (PPC) marketing. Brands, and sellers can target particular keywords through Amazon PPC to build product adverts that show up in both Amazon’s search results and the product listings. Below are the type of targeting for PPC campaigns.
1.Sponsored Products ads
Automatic targeting
Manual targeting
2.Sponsored Brands ads
3.Sponsored Display ads

There is Category targeting, product targeting (for individual products/ hand-picked or otherwise), & lastly, you’ve Keyword targeting (which further has broad, phrase & exact match types).

There are two types of targeting, one is manual targeting and the other is auto targeting, In manual we can target keywords and ASINs, In auto campaigns we can run to get keywords.

You have the following targeting in amazon PPC.
1) Automatic Targeting
2) Manual Keyword targeting
3) Category targeting

In Amazon PPC campaigns, you can use Keyword targeting and Product targeting.

There are three types of targeting in Amazon PPC Keyword Targeting, ASIN Targeting and Category Targeting.

you can target products individually, by category, and also can filter your targeting by price, brand, and some other matrices.