Amazon PPC ads appear in the search results for their related keywords, on the product detail pages (product page right column or bottom of the page), and Sponsored display ads and Sponsored video brand ads also appear on the off-Amazon sites.
Amazon PPC advertisements can be found on the product detail pages in the search results for related keywords and on sponsored display and sponsored video brand ads on websites other than Amazon.com.
It depends on your Ad Type and your targeting strategy. If you have selected Automatic Targeting then Amazon will automatically show your product on some ASINs or Keywords and if you have selected manual targeting then your product will likely be shown according to your targeting method whether that ASIN or Keyword.