Which Bidding Strategy should we adopt for the newly Launched Product?

Hi Sylvester! I have recommended to go with up and down bidding strategy in start of newly launched products.

Beginning with getting your product out there, rather than focusing on making a profit, is your goal. Start with dynamic bidding to get the sales and increase the visibility.

Initially, you would want to stick to aggressive bidding so, it would be okay for you to utilize Dynamic (Up & Dow, or Down Only), this way you can drive more traffic on listing and data to your campaigns.

Go with up & down bidding strategy for a newly launched product.

Rather than focusing on making a profit, your first priority should be getting your product out there. Increase visibility and sales with dynamic bidding.

Go for down only first and then change your strategy according to your product situation.

For newly launched products you should start with the automatic campaigns first.

Auto bidding: With auto bidding, Amazon’s algorithms will automatically adjust your bids based on the likelihood of a sale. This is the simplest bidding strategy and requires the least amount of effort on your part.

Run auto campaign and select up and down bidding strategy for the newly Launched Product.

Before you select bidding strategy, you must have a goal in your mind.
If you want to increase visibility, want to know the effective position where you can get orders. For a newly launched product dynamic bids up & down is a good bidding strategy.