Why are the audience types amazon sponsored display ad provides?

In sponsored display ad amazon provide three types of audience Amazon audience, Views remarketing and Purchase remarketing.

Amazon provides you the audience in sponsored display to reach out the new customers, to advertise the products, to get the visibility of your product and brand, and if your brand is new then to make brand awareness you should use the audience display campaings to make awareness of your brand.

Amazon Sponsored Display Ads provide a variety of audience types to target based on different criteria such as their shopping behavior, interests, and demographics.

Amazon has a huge audience on its platform so it just categorized the audience on the basis of different factors. by using these targeting options sellers can easily target its product to the relevant audience for better reach.

By running this ad we can have the idea about audience interest and search terms so we can have the concise number of audience which will be relevant to our product.

By running this advertisement, we may gain insight into the interests and search phrases of our target market, allowing us to identify a manageable amount of people who will be interested in our offering.

Amazon offers three different forms of audience for sponsored display ads: Amazon audience, Views remarketing, and Purchase remarketing.

Sponsored display ads serve three types of audiences as follows:
1. Amazon Audience
2. Buy marketing.
3. Views Marketing