why branding is important to boost sales on amazon?

Branding is important, for customer loyalty, and to let customers know, that it is you, it is like a way of communicating to your audience, as you know “first impression is the last impression”, so if you have a really good brand language, packaging, and theme that totally attract your customer, then you’re sure to get more sales.

branding is important because it is your brand identity, if you start with a specific theme and color for some of your products and your products keep selling and growing in the market and there are good reviews about your product quality and customer support, then your every new product with same branding will have a value in eye of customer and your effort with new products will be very less as compared to the time when you launched the brand.

Having a strong brand is crucial in driving sales on Amazon because it helps establish a distinctive identity in the minds of consumers. An effective brand can set your products apart from the competition, foster customer recognition and loyalty, and convey qualities like dependability, excellence, and trustworthiness.

A brand gives an impression of professionalism and higher quality versus a non-branded item. Non-branded can give the perception that the item is of low value and quality with no after-sales support.