Why the orders on a Specific Keyword Does not Remain Constant?

Because it depends on the buyers, each buyer comes with a different mindset and they only know what they are looking for so if you get good orders on a keyword one day it is not necessary that you get same number of orders everyday

There can be two reasons for that, as suggested by Stephen, that depends on the buyer may be your product is such that the buyers, take a while to purchase, or that the market of the product is such that for some time it has good trend while rest of the time it is not, the second reason here can be that you’re targeting keywords that are uncertain, have lower search volume, or that the volume fluctuates too much, try using some better keyword if this is the case.

That’s market behavior Buyers have different demands and if they like they buy when they click but if buyers have different tastes and demands then you will get a click.

Well Riz!! If you are getting good sales on this keyword it doesn’t mean that you will get order everyday as it totally depends on the market situation and the mindset of the buyers.

That is how markets act. Buyers have various wants, and if they like what they see, they will click to purchase; however, if they have diverse preferences, you will still receive clicks.

Buyers have different tastes and demands, and if they like you they will click, but if they have different tastes and demands, then you will get a click.

In the market, buyers have different demands, and if they like what they see, they buy, but if they have different tastes and demands, then you’ll get a click.