For every seller, a name is very important through which they make their identification. Amazon is also a shop that requires it’s every seller to name his shop according to what they are selling so their customers can identify them.
Your Amazon seller name or store name plays a vital role in branding. Why? Because it leaves a memorable impression on customers. It is a great way of distinguishing yourself from the competitors clarifying it what you offer is better than theirs.
So, if you are an Amazon seller and looking for ways how to change Amazon seller display name then keep reading this blog because you have come to the right place.
In this blog, we have compiled all answers to your question “Can you change your Amazon store name?”. We will guide you through the whole process step-by-step.
So, let’s get into the guide
How to change Amazon Store name?
To change your Amazon seller name, follow these steps
Open Amazon seller central and sign in to your account
Go to “Settings” and click on “Account info”
Select “Your Seller Profile” and click on the display name
Click on “Edit” and change your display name
How to choose a Professional store name for your seller central account?
Now that you know how to change store name on Amazon seller central the next thing you need to do is to get an idea for your store name. Now usually many private label sellers keep the Amazon seller name (store name) and brand name the same. But it’s not compulsory your seller’s name and brand name can be different if you want.
Now to find a unique seller name according to your niche, a few online name generators will help you like
Simply just add the keyword associated with your niche and it will most relevant results. Once you selected your desired store name check for its availability on Amazon. If your selected seller name is available on Amazon check for its domain.
How to check whether your seller’s name is already taken or not?
Amazon has a built-in name availability checker on the page from where you change your seller or display name.
Simply just type into the text box and click outside the box to see if that name is available or not.
Should we use keywords in the Amazon seller name?
In my opinion, adding keywords to the seller’s name is not so good practice because in this way Amazon will only display one to two products that your specific keywords.
For example, if you use the steering wheel as your seller’s name it will only display products related to that keyword whereas if you use Apex Racing the customers will know that you are selling racing-related products.
Therefore, avoid using keywords in the display name because it might confuse customers.
Is it necessary that the seller and brand name should be the same?
No, your display name (store name) and brand name can be different.
Let’s discuss one example:
In this example brand name is “Logitech G” whereas the seller name(store name) is an electronics basket.
Things to remember while setting a seller’s name
- Add unusual characters
- Mix numbers and words
- Use restricted words
- Add keywords
- Select too generic name
Q1. How to change Amazon seller business name?
Ans. Follow these steps to change the business name
- Go to “Settings” and click “Account Info”
- Click “Edit” next to the business profile Amazon pay
- Enter your new name and then click “Update”
Q2. How to change Amazon seller legal name?
Ans. Follow these steps to change Amazon seller legal name
- Go to the seller account information page from the seller central
- Click on seller profile
- Click edit next to the information that you want to change
- Click submit
Q3. How to change Amazon seller store name?
Ans. Follow these steps to change the Amazon seller store name
- Go to “Settings” and click on “Account info”
- Select “Your Seller Profile” and click on the display name
- Click on “Edit” and change your display name
Q4. Why do we need to change the Amazon seller name?
Ans. In order to make your identity over nine million sellers, you must change your Amazon seller name to a unique name so that the customers identify you as a separate brand.
Q5. Does Amazon charge you for changing Amazon Seller name?
Ans. No, Amazon does not charge you any fee for changing the seller or store name.
Q6. Can I Change My Amazon Store Name?
Yes, you can change the Amazon store name.
I hope after reading this blog you will know how to change seller name in Amazon seller central and how to pick one. You just need to be patient and careful while choosing a seller’s name.
If you still have any questions, feel to ask. We will be happy to help you. Thank you.