How To Sell on Amazon?

As you all know, Amazon is the World’s largest and most profitable marketplace for selling and buying products. Many small to large businesses are selling on Amazon, including the top brands like Gucci and Mac. The biggest specialty of Amazon is that you will get almost everything except some of the products that are restricted because they might be harmful. Other than that, it’s a great platform to do work on. Many sellers are making sales up to 7 figures. Amazon has transformed many small shops into big international stores making great sales. It will not be wrong to say that Amazon is currently the World’s largest e-commerce marketplace, with billions of sellers that are selling on Amazon.

The biggest reason behind Amazon’s success is evolution, and Amazon keeps changing its selling and buying trends to facilitate its sellers and buyers. That’s the reason many sellers wanted to sell on Amazon. But every seller’s biggest confusion is where and how to start. This is what we are going to explain in this blog. Today, our blog topic is “How to sell on Amazon?”

In this blog, we will explain everything from head to toe, how to sell, what to sell and how much it does cost to sell on Amazon. So, let’s get into the guide:

Selling on Amazon

Whether you already have an established business or want to start a new business from scratch, these are some of the steps that you need to follow:

     1. Select your selling strategy

This is the first and the most important step to consider before you start selling on Amazon. Like whether you want to sell as a reseller or a brand owner. Let me clear the concept for you so you can better decide:

Reseller: As the name implies, “Reseller” is the seller that sells the products that already exist. In more simple words, reselling the existing products on Amazon. 

Brand owner: Manufacture productsand then sell under their brand name or source products under their private label. Brand owners offer unique products to buyers. 

Now, you have to choose the strategy that works best for you. However, a lot of sellers are using both of these selling strategies.

     2. Select a Selling Plan

After deciding on the selling strategy, it’s time to select the selling plan. Amazon offers sellers two types of selling plan 

  • Individual Plan
  • Professional Plan

The difference in both plans is the number of units you can sell. The individual plan allows you to sell a maximum of 40 units in a month. Whereas with a professional selling plan, you can sell limited units in a month. 

Here is a quick comparison between individual and professional selling plans:

3. Create an Amazon account

To start selling on Amazon, you need to create your Amazon seller account. For that, you need the following things:

  • Business email address
  • International chargeable credit card 
  • Government ID card 
  • Tax information 
  • Phone number 
  • Your bank account details 

If you are thinking about whether you are eligible for creating an account or not, here is the table below that shows the countries which are eligible on Amazon:

AfghanistanDominican RepublicLesothoRussia*Vietnam
AlgeriaEgyptLibyaSaint Kitts and NevisZambia
AngolaEl SalvadorLiechtensteinSaint LuciaZimbabwe
Antigua and BarbudaEquatorial GuineaLithuaniaSaint Vincent and the Grenadines
ArmeniaEstoniaMacedoniaSao Tome and Principe
AustraliaEswatiniMadagascarSaudi Arabia
BahrainFranceMaliSierra Leone
BarbadosGambiaMarshall IslandsSlovakia
BelgiumGermanyMauritiusSolomon Islands
BeninGreeceMicronesiaSouth Africa
BhutanGrenadaMoldovaSouth Sudan
Bosnia and HerzegovinaGuineaMontenegroSri Lanka
Brunei DarussalamHaitiMyanmarSweden
Burkina FasoHong KongNauruTaiwan
CameroonIndiaNew ZealandThailand
Cape VerdeIraqNigerTogo
The central African RepublicIrelandNigeriaTonga
ChadIsraelNorwayTrinidad and Tobago
Costa RicaKazakhstanPapua New GuineaUganda
Cote d’IvoireKenyaParaguayUkraine
CroatiaKiribatiPeruUnited Arab Emirates
CyprusKorea (South)PhilippinesUnited Kingdom
Czech RepublicKuwaitPolandUnited States
The Democratic Republic of the CongoKyrgyzstanPortugalUruguay
DjiboutiLatviaRepublic of the CongoVanuatu

4. Select the products

After creating an account, it’s time to select the niche or products that you want to sell. To do that, you need to do market research. We recommend you select the niche that aligns with your passion or interest. Study the market trends and then choose your product because every market has its value, visibility, and recognition. Whatever the niche you are selecting, avoid seasonal and fragile products. 

5. Do market research

Market research is essential after selecting the products. Verify your niche with your market. Keep track of your competitor’s sales to give a more realistic view of the market and the niche. 

After market research, you must source suppliers for your products if you plan to sell as a brand owner. There are some B2-B platforms like Alibaba and AliExpress where you can find the best supplier manufacturing your products.

6. Create a product listing

After selecting the products, you need to create product listings on Amazon. Your product listing includes

  • Product identifier number could be a GTIN, UPC, ISBN, or EAN. You can get the GTIN and UPC number from GS1
  • An SKU that you create to track your inventory. 
  • Add details like price, condition, stock available, and shipping options. 
  • Also, add other details like product name, brand, category, description, and images. 
  • You can also add keywords to help the buyer search for your product.

While creating a listing, if you find that another seller is selling the same product, you can match your listing with the existing listing instead of creating a new listing. 

This is how your product detail page will look like:

  • Title
  • Images
  • Variations
  • Bullet points
  • Featured offer (“Buy Box”)
  • Other offers
  • Description

7. Create shipment

Now that you have created your product listing, it’s time to create a shipment. By shipment, we mean sending your inventory to Amazon warehouses. But this step is for Amazon FBA sellers. You don’t have to create a shipment if you want to sell as an Amazon FBA seller. If you don’t know how to ship items to Amazon FBA, you can take help from our blog, where we have explained all the process step-by-step.


Q1. What are the top selling items on Amazon?

Ans. Amazon top selling items fall under these categories:

· Gift Cards

· Electronics

· Camera and Photography

· Video Games

· Books

· Clothing, Shoes, and Jewellery

· Beauty and Personal Care Products

· Home and Kitchen

Q2. What to sell on amazon?

Ans. Amazon sells 398+ million products, so you have plenty of choices. Here are some of the popular categories on Amazon that you sell in:

  • Camera and Photography
  • Video Games
  • Books
  • Clothing, Shoes, and Jewellery
  • Beauty and Personal Care Products
  • Home and Kitchen
  • Pet Supplies
  • Sports and Outdoors

Q3. What are the best products to sell on Amazon?

Ans. According to the average profit margin, there are 4 top ranking categories you can sell in:

  • Home and Kitchen 
  • Gardening 
  • Beauty and Personal Care Products
  • Clothing, Shoes, and Jewellery

Q4. How much does it cost to sell on Amazon?

Ans. If you sell through an individual plan, it will cost $0.99 per unit, whereas selling through a professional plan will cost around $39.99. 

Q5. How do I sell on Amazon?

Ans. To sell on Amazon, follow these steps

  • Choose your business plan
  • Select your niche
  • Do market research 
  • Source product suppliers
  • Place orders
  • Create an Amazon account 
  • Manage your inventory 


For a beginner, it’s always difficult to sell on Amazon, and we understand that. Therefore, we have explained everything about how you can sell on Amazon. I hope that this guide will help you in selling on Amazon.  If you have any questions regarding any issue, you can take help from our forum. Thank you.

July 28, 2022

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